Branding and Promotion Issues

What its all about with us at Norquest.

Its about reducing waste. About leaving the world a better place for our children. Its about saving our planet, one cloth bag at a time.

When she was 8, my daughter Kaajal came home from school and told us we were not to use plastic bags any more. Her tone was determined and her chin was set. It was clear that this was not a negotiable issue.

Two things happened as a consequence: One, I went and thanked the teacher who got her so conscious of this issue, and two, I started work on a project to start making cloth bags.

Today, we sell bags to customers spread all over the world. It gives us pride and joy to know that every bag we sell gets re-used many, many times and spares the world from being choked that many plastic bags.

We’re not changing the world in some dramatic way, but we are doing our bit. One bag at a time. 


If someone told you that giving away a cotton bag could be one of the most potent branding tools of all time, would you:

Throw him out on his butt, having informed him that he needs to be certified?

Have your secretary call the nut house while you nod, not wanting to provoke him?

Ask him how?

If you selected the third option, read on.

When you evaluate various promotions you might consider plugging into one of the biggest issues concerning discerning customers all over the world. The most educated and influential are also the customers who have the broadest world-view.

Even if many are publicly quiet on issues, most are disgusted at the amount of unnecessary waste that is generated in our daily lives. So before you think up a promotion that is pretty and cute and busy, consider what the recipient might feel about its lack of real utility and the amount of non-biodegradable material that gets consumed and thrown away in the process.

It is happening. No one wants to be considered insensitive, and that’s what waste makes people feel. So you might want to focus on ideas that are perceived as being environmentally smart.

Using cotton bags for promotions is probably the quietest and the loudest way for a company to make a value rich statement about itself. At a low cost and with an aesthetically pleasing subtlety, a company that gives away a cotton bags says:

• We are aware of world issues
• We are sensitive to what matters to our fellow human beings
• We have good taste - we could have chosen plastic at a lower price; instead we chose cotton
• We’re smart too. We know how to optimize ROI.
• We have the ability to look beyond our noses, and aren't driven only by immediate expediency.

Buying the cheapest isn't the smartest buy. Cotton bags never get thrown away. Plastic bags rarely get re-used.

You can count on us to think.

Good heavens, you might say. One modest little cotton bag doing all that?

Doesn't it? How did you feel when you got a cotton bag from a company? Did a single negative thought enter your mind?

Contrast that with the last promo you got that was cute, pretty, busy, and wasted a lot of your time and caused you to fill your waste basket with junk? Aren't you sick of being treated like a child who is amused by simple minded gimmickry?

If we go back to the basics of branding; simplicity and basics work better than high levels of sophistry and drama. Branding is about using every possible point of contact to communicate who you are and what you stand for. These are big issues. Frippery doesn't cut it.

We rest our cases. Our cotton cases.

Tell us your target market and your budget and let us offer you some options. -


Customer Comments
  • I love them, even nicer than I imagined!!! Thank you so much.

    Chloe Stevens is a talent...

  • "I have seen the bags today. We are absolutely thrilled with them. Thank you so much and thank you to everyone involved...

    Sue Hill, in Goleen, Irel...

  • "The bags were great and did what we hoped they would." "Yes, I would and I will recommend you and if we require the ...

    Jeff Jella runs First Uni...

  • We love, love, LOVE this last shipment of bags! Thank you again for an excellent product.

    Ms. Christy Wardle; Houst...

  • "You guys are fabulous! You can tell that the organization has people that care working there. I have been impressed ...

    Linda Neumann, who runs a...

  • "We are VERY HAPPY with the bags!" "Now I'd like a quote on 6000, 10000, 12000 more of these and on the other sample...

    Phil runs Ocean 1 Realty ...

  • "Thanks for managing our request so quickly!" "The bags are great! I just saw them and we are all really satisfied."...

    Elisabetta Gavello in Mil...

  • "They are wonderful!!!!!!!!! We are very excited."

    Tami Dervoe, in Omaha, or...

  • "They look great, and the quality looks fabulous. We are going to start packing them up tonight..." "Many thanks for...

    The Australian Tourism Co...

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